gro-to skincare
brand launch 2019
creative lead
[2018-2021]
brand launch 2019
creative lead
[2018-2021]
☆ art direction
☆ logo + visual identity
☆ packaging
☆ product development
☆ animation
☆ illustration
☆ merchandise
☆ print collateral
☆ video direction
☆ social assets
☆ style guide
☆ event collateral
☆ logo + visual identity
☆ packaging
☆ product development
☆ animation
☆ illustration
☆ merchandise
☆ print collateral
☆ video direction
☆ social assets
☆ style guide
☆ event collateral
Gro-To is Zoë Foster Blake's children's skincare range, launched in 2019 as a gentle, plant-based bath and body care line for babies and kids. Built on the same ethos as Go-To Skincare, simple, effective, and trustworthy, but reimagined entirely for little ones.
Drawing on the nostalgia of my childhood toys, Gro-To's packaging was designed with bold primary colours, graphic faces with warm personalities, and cartons built for crafting: wearable as masks, stackable as blocks, endlessly re-imaginable. Designed intentionally as a keepsake, each product lives on well beyond the change table and bathroom.
Illustrator Beci Orpin was brought on as the perfect collaborator to bring the product characters to life, and every freckle, expression, side-eye, and colour combination was meticulously refined to ensure Super Softy, Sud Bud, Bad Dream Buster and Skin Wizard sat together as a cohesive, characterful family.
Illustrator Beci Orpin was brought on as the perfect collaborator to bring the product characters to life, and every freckle, expression, side-eye, and colour combination was meticulously refined to ensure Super Softy, Sud Bud, Bad Dream Buster and Skin Wizard sat together as a cohesive, characterful family.
The range was awarded two Good Design Awards in 2020 for print and packaging, and branding and identity.
The Gro-To world extended into a range of merchandise including lunchboxes, puffy stickers, fully illustrated colouring activity books, bath toys, a pillowcase, cosmetic bag, pencil case, travel bag, travel size minis, and tester sachets.
For the launch event in NYC, I designed a giant Sud Bud inflatable, along with t-shirts, floor and wall decals, props and product displays.
credits
photographer #1 - caroline mccredie
photographer #2 - mrs white photography
photographer #3 - pablo martin
brand manager - alice harrington
face asset illustrations - beci orpin
illustrator rep - jacky winter
dream team - zoë, leonie, kerry, jessica
and thank you to all the mini models
photographer #1 - caroline mccredie
photographer #2 - mrs white photography
photographer #3 - pablo martin
brand manager - alice harrington
face asset illustrations - beci orpin
illustrator rep - jacky winter
dream team - zoë, leonie, kerry, jessica
and thank you to all the mini models
