go-to skincare
'transformazing' sheet mask launch
[2018]
'transformazing' sheet mask launch
[2018]
☆ art direction
☆ design
☆ illustration
☆ packaging
☆ product development
☆ social assets
☆ casting
☆ design
☆ illustration
☆ packaging
☆ product development
☆ social assets
☆ casting
Go-To Skincare launched their first sheet mask in 2018, an extension of Zoë Foster Blake's beloved Australian skincare brand known for its simple, effective formulas and peach visual identity.
Along with being product guinea pig (you're welcome) and refining the shape of the sheet mask itself, I designed the packaging and illustrated the infographics featured on the sachets and carton.
Shot in collaboration with photographer Sarah Adamson, the campaign photoshoot captured a playful energy that felt right at home in the Go-To world.
credits
campaign photographer - sarah adamson
product photographer - pablo martin
brand manager - jessica gamble
models - lillian, rosie, jade
hmu - amber adams
dream team - zoë foster blake, kerry guthrie
gotoskincare.com
campaign photographer - sarah adamson
product photographer - pablo martin
brand manager - jessica gamble
models - lillian, rosie, jade
hmu - amber adams
dream team - zoë foster blake, kerry guthrie
gotoskincare.com
